Brand Identity: Field Experience
Bayou Greenbelt Project
This project had me working with a real-world client and a team of people to create a brand identity and collateral for said brand, then presented our project to a board of people; we were the runner up group out of about 10 groups. Collateral for this project included: a logo, signage, a style guide, and a one-pager.
We were tasked with creating signage for both land and water trails that would be called "Greenways" and "Blueways" in a few different style variants that would also provide different information (above are a few examples).
While the group did work together and have a hand on all tasks, each individual played lead on certain sections of the project that they were most suited to. I was in charge of the logo creation and alterations based on the client's input. This was the final design for the logo, and the client asked to see a few alternate text layouts.
(Final logo design with alternate text layouts and grayscale versions depicted on both dark and light backgrounds for visual reference when applicable.)
